How did you first get involved in usability? A Common Sense Approach to Web Usability Why do people decide to buy a product online? But people come to usability from many backgrounds and they can all be successful. That's what references and appendix are for. I try to keep up on the latest information in the field and transmit that to my staff who are out there working very hard every day designing for clients. The primitive brain stem is sometimes quicker and has more influence on our decision making than we think. In addition to its relevance to my own work, I am giving this five stars because regardless of whether it is comprehensive or 100% accurate, it delivered a heck of a lot of value and food for thought in a very compact 130 page read.
This is the book you are looking for, especially if you are selling something. Check out our or download the list of our most popular workshops: You can take one course or an entire curriculum. Purchase Here: Neuro Web Design: What Makes Them Click? Trust the information you provide? As both a web designer, as well as a lover of psychology, I found the parts regarding human behaviour particularly intriguing. Read this online on Safari, by the way, fewer trees were killed in the creation of this review. In this book, Weinschenk mines some of the same veins I do at as she applies both neuroscience and behavioral research to specific web design issues. Each principle is related back to Web Design, but in a simplistic way that hasn't dated well, so only the overall message is useful. What I liked the most from the book though were not the guidelines but the nice explanation and examples of the theory and scientific experiments behind them.
How about just the feedback, the connection or the interaction? How and why we make decisions and how others influence us into making those decisions subconsciously is simply an amazingly useful bit of information to have as both someone who is a consumer and as someone who is trying to convince others. Register at your Web site? You can preview all of our online video courses at. Each chapter consists of a insights derived from psychology and neuroscience followed by a few quick examples. The environment is fast-paced, with lots of exercises so you can practice what you are learning. When you mention reciprocity you seem to be saying the point of having a site is to harvest email addresses. Interview with Susan Weinschenk, Ph. Stories can trigger certain brain chemicals that cause us to take certain actions.
You can put a margin around the image you add to your post. Книга написана еще в 2009 году, но она не устарела, т. Our clients are Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions. A Common Sense Approach to Web Usability Why do people decide to buy a product online? License our training materials and have your instructors teach our courses in your organization. That idea needed a fundamental understanding of how and why people do what they do. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. The Science of Teams Research in behavioral science shows that when people are part of a team they work more creatively, produce better results, work harder and longer, and enjoy their work more.
A brilliant idea for a book, and very nicely done. She is the founder of the Weinschenk Institute. It is well-organized, and easy to skim and scan — you can skim the book looking for points of particular interest, then read the entire chapter for more details. You can even send us your exercises for review and comment. Neuro Web Design gave me a new perspective and made me think about things I had never consciously considered before. I love this kind of stuff.
This is of course very web-centric but since the author bases her analysis from scientific studies on brain behaviour, this knowledge can easily be transposed to marketing and user interaction design. She spends quite a bit of time talking about the best way to implement ratings and reviews. Register at your Web site? How much better would the world be, how much more inspired would your audiences be, and how much change could you make in the world if you improved the quality of your presentations? They asked the Team W to conduct target audience research with both existing and potential customers. I recently listened to a podcast with the author and was excited to read this book. . The main focus is put on the psychological explanation of these concepts, and not that much on the examples of real web sites with only a few examples and very briefly explained , but the insights on how the brain works and the explanation about psychological researches and behavioural studies are very enlightening.
The book would have scored 5 stars, except that I didn't care for the unnecessary evolution plugs. Web sites with stories will grab our attention. The author cites previous research in psychology and behavioral studies you may already know some of these as I did and from this research draws conclusions on what could be done in a web site in order it to have greater influence over th The book contains a good dozen of guidelines on how to create more effective and engaging web sites. We offer decades of experience in Brain and Behavioral Science, User Experience, Behavioral Economics, and Econometrics. Having already read through Stephen P.
Where did you go to school and what did you study? So if you understand these principles of unconscious mental processing you can build more persuasive web pages. Susan covers persuasion, social validation, the power of storytelling, reciprocity, scarcity, choice and more psychological principles. It is quick and easy to read and goes straight to the point. A lot of what Weinschenk recommends may seem obvious to experienced web marketers. Plus, is very easy Written by a psychologist, this book offers some insight about the well-known principles behind persuasive web design scarcity, concession, social validation. But after I read the book, I was able to go back to one of my clients and suggest a new way to invoke scarcity on his site. It is also very conversationally written and flows easily.
If you don't know Cialdini, you'll find this fast read on persuasion very enlightening. Multiple trips may reduce the discount. I can't recommend it enough. This travel company sells custom tours to S. There are sufficient citations to give this book credibility even though it doesn't read like an academic publication. This is not an instructional book. Why does someone decide to buy a product online or register at a website? Nice interview and this was one of the first books I ever bought.