This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. One word of caution: Analytics at Work explores metrics-driven learning as it relates to the whole company — in terms of how it applies to expanding, hiring, marketing, etc. The first seven years of her career were spent in the nonprofit sector which still influences much of her work today. The book asks us to confront whether, in an era when more and more products and services are becoming free, we can afford to stick to the old paradigm of gating our offerings and making them available only to paying customers. Most of these books will stay relatively close to the fields of business and innovation.
There are some great ideas here for product managers, in terms of finding other ways to communicate updates or other important information without having to assemble a large group of people in a room or a Google Hangout session for an extended period of time. You may have heard of customer development. But it was enough to provide value to customers and enough for us to glean valuable insights that shaped the future direction of the product. If you are looking for something very intellectually challenging, however, this might not be it. We include Crossing the Chasm here partly because its principles have stood the test of time.
Customer development, with its focus on small-batch learning and validation, can promote internal innovation. What if they figure out what our idea is and then steal it? This time, they wanted to build a version that would allow the team to get the maximum amount of validated learning about customers with the least amount of effort. Customer development gives us information on how individual customers behave and buy. Expedited shipping is also available. We discussed 2-3 chapters each week, which is a good pace for this book because you do get the most value out of it if you can implement some of the practices as you read the book. This is one of our must-read books for product managers because it forces you to acknowledge that your product is never finished, your business no matter how successful can never slow down and rest on its laurels — and that true product management is really a process of innovating, continually learning, and continually adapting.
How do you develop products that people will actually use and buy? The term customer development is meant to parallel product development. What if this damages our relationships with existing customers? This book offers great insights into how to collect the right data, what tools to use for analyzing it properly, and how to learn from the most successful and data-driven companies before setting your own analytics objectives. Our thinking is that, while you can easily find a zillion product management books, you might benefit from reading ideas from different although related points of view. Customer Development Is Not User Research Your company may be conducting user research already. But we also think you should step out of the narrow product management box from time to time and focus on tangential disciplines — presentation, research, productivity, etc.
What Is Lean Customer Development? In my experience across multiple companies and in mentoring startups, every hour spent on customer development has saved 5, 10, or even more hours of writing, coding, and design. Intuit, for example, has launched multiple products using customer development—including SnapTax and Fasal. It makes no sense, then, that we spend most of our time and effort optimizing our product development process. Every hypothesis you invalidate through conversations with prospective customers prevents you from wasting time building a product no one will buy. Around 75% of venture-backed startups fail. By objectively documenting our assumptions, as well as the input we get from customers, it is easier to spot the discrepancies and notice when the evidence is proving us wrong. Talking to customers saves time and money Customer development starts with a shift in mind-set.
This short book addresses a single topic, meetings, and offers some new insights about it. We teach organizations everywhere — regardless of size, sector or age — how to innovate in a fast-changing world and build products that matter. As a product manager, you will no doubt have to present your plans — particularly your — to several different audiences. She aims to transform the way people think and work in the 21st century by empowering the community with modern management education specifically designed for a fast-moving world. For Romotive, a company that makes smartphone robots for learning, it was critical to understand the environments that their robots would be moving in. We stated in our Do the Work! Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.
Those hypotheses may be around forming a new company, building a new product, or even adding new features or capabilities to an existing product. How will we find people to talk to? I found all O'Reilly books to be structured more like a framework some of them going so far to give you templates to use. We discussed 2-3 chapters each week, which is a good pace for this book because you do get the most value out of it if you can implement some of the practices as you read the book. Eric Ries is an entrepreneur and New York Times bestselling author of The Lean Startup and The Startup Way. We offer a , and form, to make purchasing quick and easy. Using Lean Startup and change-management practices, she has been able to deliver key cultural outcomes, helping business leaders around the world build credibility and confidence through challenging and application-rich training solutions focused on delivering business impact.
Everything You Know Is Wrong Well, not quite. What else will you gain from practicing customer development? We already do market research and usability testing. Here is another pure product management title, written by one of the most successful product managers in modern times. Product management requires a disciplined approach to gathering information from a variety of sources, deciding which pieces to act upon, and figuring out how to prioritize them. Better yet, study all of them.