Is your organization older than the internet? The Digital Matrix: New Rules for Business Transformation Through Technology. Fabulous book that covers all aspects of digital transformation and revolution. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. This shift is hard for leaders in the analog world to fathom. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. For the business that keeps up, it can be highly beneficial, yet it is still a distracting, disorientating state of affairs for far too many.
This book does a fantastic job of breaking down the core aspects of business strategy contrasted with the modern landscape of how technologies, the internet and newer platforms are shaking up industries. Who should attend Digital Business Strategy is designed for upper- to senior-level executives responsible for leading strategy, innovation, and organizational change in their companies, or client firms. Thanks to digital technologies that allow businesses to learn in real time, innovation is moving towards a process of constant and rapid experimentation. In this chapter the author develops a clear understanding of disruption in a sphere of business by offering a comprehensive definition of business disruption. For those running or working with businesses formed prior to the proliferation of digital channels for connecting with and delivering value to their respective audiences this is a great crash course to jumpstart vernacular.
Based on a strategic and not a technology perspective the author suggests to look for digital change on five domains: customers; competition, data, innovation, and value. And Netflix has estimated that 90 percent of what it tries turns out to be wrong. Therefore three general areas in developing organizational agility are proposed in this chapter. Rather than residing in functional silos sales, marketing, operations , data today needs to be integrated to provide a complete picture of customers and unlock new sources of value for any business—through insights, targeting, personalization, and context. If you are leading a digital transformation in your company, this is a must-have read. Как раз то, что надо многим компаниям сейчас.
Автор хочет научить компании, которые были созданы еще до распространения цифровых технологий, тому, как адаптироваться к новым реалиям и не потерять клиентов и бизнес. Thank to this book, the author includes the data as a domain for digital transformation. Then you need to read this book. The reading is smooth, and the author shared good examples and useful tools. Maybe that is why you have to wait for my upcoming book The Digital Tsunami due in the next few weeks to know how to build such a mindset. The strategic challenge for business is to develop a clear vision and the growing capability needed to put data to work in the service of innovation and value creation.
Bunda kendi akademisyen kimliğinin de büyük etkisi olmuş olsa gerek. Innovation requires a shift in leadership as well, from top-down decisions and high-cost bets, to leaders who know how to pose the right questions and drive a learning organization. Rogers - консультант, но консультант правильный, с большим количеством кейсов и многолетним опытом внедрения методов цифровых технологий в бизнесы на классических рынках. The author explains how digital forces are reshaping such domains. It is quite accessible and broad in reach, so there is something for every reader. In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.
Now the company has lost in one market but it has managed to pivot and find a new market — it might not be as lucrative or as well-known but it transformed and not break the business in half as a result. To succeed in the rapidly-changing digital era, every business must be ready to adapt early, and to continually re-think how it creates value for its customers. In this chapter, key concepts and strategic themes of digital transformation are defined. Yet, the book does not spend enough time outlining how leaders must build such an organizational culture. . Digital or Death: Digital Transformation—The Only Choice for Business to Survive, Smash, and Conquer.
Focusing on data as an asset is the main point of this chapter. Innovate by rapid experimentation is the main point of this chapter. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. Wow really great book by all measures. If you know all this, you should get the book to see what tricks you are missing. A host of case studies round this off, showing how other companies have successfully transformed their business activities.
The digital-born companies are at the same spot. Every app will need to be updated every other week. Kaufman, Ira, and Chris Horton. What may the alternative be? Harvard Business Review Press, 2014. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? It leads to an engaging and interesting read that dispenses a fair bit of knowledge along the way.